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agency

RAINBOW, LLC

Bowling Green, KY

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CMS quality evidence by agency type

Home health timely start (%)
85 Source
Timely-start denominator
40 Source
Medicare spending ratio
1 Source

CMS enrollment and reported ownership

Enrolled legal organization
RAINBOW LLC Source
Enrolled DBA name
RAINBOW HOME HEALTH Source
Enrolled NPI
1215359062 Source
Organization structure
LLC Source
Incorporation date and state
2012-08-27 (KY) Source
Enrollment proprietary status
Proprietary Source
CMS enrollment records
1 Source
Distinct reported owners
5 Source
Reported owner relationships
6 Source
Owner roles, dates, shares, and classifications
DANIEL LOYD AYERS [Individual; CMS owner ID 6204158033]; role: CORPORATE OFFICER; associated: 2014-07-29; ownership: not reported; PE: not reported; REIT: not reported, DANIEL LOYD AYERS [Individual; CMS owner ID 6204158033]; role: W-2 MANAGING EMPLOYEE; associated: 2014-07-29; ownership: not reported; PE: not reported; REIT: not reported, JACY L POTHORST-AYERS [Individual; CMS owner ID 7012230998]; role: 5% OR GREATER DIRECT OWNERSHIP INTEREST; associated: 2012-11-01; ownership: 24.5%; PE: not reported; REIT: not reported, JANA L POTHORST-AYERS [Individual; CMS owner ID 5395068274]; role: 5% OR GREATER DIRECT OWNERSHIP INTEREST; associated: 2012-11-01; ownership: 24.5%; PE: not reported; REIT: not reported, RAINBOW LLC [Organization; CMS owner ID 1759603582]; role: 5% OR GREATER DIRECT OWNERSHIP INTEREST; associated: 2014-08-11; ownership: not reported; PE: no; REIT: no, VICKI BATES [Individual; CMS owner ID 7214962596]; role: 5% OR GREATER DIRECT OWNERSHIP INTEREST; associated: 2012-11-01; ownership: 51%; PE: not reported; REIT: not reported Source
Owners CMS marks as private equity
0 Source
Owners CMS marks as REITs
0 Source

CMS identity

Agency type
Home health Source
Ownership type
For-Profit Source
Phone
2707450033 Source
CMS address
1027 US 31 WEST BY-PASS Source
ZIP code
42104 Source
Home health nursing
Yes Source
Home health physical therapy
Yes Source
Home health occupational therapy
No Source
Home health speech pathology
No Source
Home health medical social services
No Source
Home health aide services
Yes Source

Pricing

Published prices

Average submitted charges per home-health episode

$1,232.07

per home-health episode / provider-submitted charges divided by source utilization for Original Medicare fee-for-service claims

Current source Checked 2026-08-11 / Calendar year 2024

Includes: CMS final-action Medicare fee-for-service Part A claims included in the PAC public-use file.

Excludes: A patient quote, beneficiary out-of-pocket amount, Medicaid or self-pay services, and current availability.

Calculated from CMS provider totals: 131 home-health episodes, 24 distinct beneficiaries, $161,401 submitted charges, and $202,529 Medicare payment. Claims context only; not a provider price or patient cost.

CMS Medicare Post-Acute Care Utilization - Home Health Agency by Geography and Provider source

Average Medicare payment per home-health episode

$1,546.02

per home-health episode / Medicare payment divided by source utilization for Original Medicare fee-for-service claims

Current source Checked 2026-08-11 / Calendar year 2024

Includes: CMS final-action Medicare fee-for-service Part A claims included in the PAC public-use file.

Excludes: A patient quote, beneficiary out-of-pocket amount, Medicaid or self-pay services, and current availability.

Calculated from CMS provider totals: 131 home-health episodes, 24 distinct beneficiaries, $161,401 submitted charges, and $202,529 Medicare payment. Claims context only; not a provider price or patient cost.

CMS Medicare Post-Acute Care Utilization - Home Health Agency by Geography and Provider source

Market benchmarks

Average Medicare payment per home-health episode

$1,682.35

per home-health episode / Medicare payment divided by source utilization from CMS geographic totals

KY state benchmark / Home health / Original Medicare fee-for-service beneficiaries in the CMS PAC public-use file

Current source Effective Calendar year 2024 / Checked 2026-08-11

Weighted calculation from 98,554 home-health episodes and 34,132 distinct beneficiaries. Claims context only; not a provider price, patient cost, or quote.

CMS Medicare Post-Acute Care Utilization - Home Health Agency by Geography and Provider source

Average submitted charges per home-health episode

$4,725.55

per home-health episode / provider-submitted charges divided by source utilization from CMS geographic totals

KY state benchmark / Home health / Original Medicare fee-for-service beneficiaries in the CMS PAC public-use file

Current source Effective Calendar year 2024 / Checked 2026-08-11

Weighted calculation from 98,554 home-health episodes and 34,132 distinct beneficiaries. Claims context only; not a provider price, patient cost, or quote.

CMS Medicare Post-Acute Care Utilization - Home Health Agency by Geography and Provider source

Benchmarks describe the named market, not this provider's quoted price.

Source trail

Research workflow

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